Performance overview
Clicks, impressions and average position with a clear period comparison.
Start with the question you need to answer.
Understand changes, investigate opportunities and keep the evidence behind your decisions.
Analyze
6 workflowsQuery changes
Compare growing, declining, newly returned and absent search queries.
Rank distribution
Explore query counts and impressions across average-position bands.
Countries & devices
See where search traffic comes from and how device performance differs.
Traffic forecast
Explore a 28-day linear-trend scenario and its prediction range.
Traffic signals
Review unusual daily changes against recent same-weekday performance.
Opportunities
5 workflowsQuick wins
Find queries already ranking at positions 4–20 and prioritize meaningful demand.
Content decay
See which pages lost clicks and decide where a content refresh matters.
CTR opportunities
Compare click-through rates with peer queries from your own property.
Page competition
Review queries shared by multiple pages before changing your content.
Long-tail queries
Explore phrases with four or more words and their search performance.
Organize
3 workflowsContent groups
Group URL directories or queries using your own topic terms.
SEO experiments
Compare saved test and control URL groups across equal-length periods.
Project notebook
Keep filters, annotations, content groups and report snapshots together.
See the workspace for yourself.
Explore the demo before connecting your search accounts.